Industry Terms
New or seasoned pros might use different words for the same meaning and having that understanding is mission critical.
Approach
The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.
Polyvinyl Chloride (PVC)
Polyvinyl Chloride is a thermoplastic polymer constructed of repeating vinyl groups of ethanol molecule having one of their hydrogen groups replaced with a chloride group. The vinyl is commonly used as an advertising substrate for bulletins and some poster products.
Polypropylene (PP)
Polypropylene is a widely used thermoplastic polymer with an intermediate level of crystalline structure between that of low-density and high-density polyethylene. It is used to make single sheet posters or other billboard substrates and is recyclable.
Polyethylene (PE)
Polyethylene is a widely used plastic thermoplastic polymer consisting of long chains of monomer ethylene. It is used to make single sheet posters or other billboard substrates and is recyclable.
Campaign Timeline
The span of time an Out-Of-Home (OOH) advertising campaign is present to viewers.
Bulletin
The largest standardized OOH format; typically measuring 14’ x 48’ in overall size. Sold either as permanent display or in rotary packages.
Facing
The cardinal direction that an OOH unit faces. As an example, a north facing bulletin is viewed by vehicles traveling south.
Extension
An area of copy made as a cut out that falls outside the basic restraints of a bulletin or poster.
Snipe
An adhesive strip that is used to cover a portion of copy displayed on an OOH unit.
Spectacular
A bulletin that is usually larger than 14’ x 48’ and is positioned at a prime location in a market. A spectacular often utilizes special embellishments.
Transit
Displays affixed to moving public transportation vehicles or in the common areas of transit terminals and stations. Transit displays include, but are not limited to: bus panels, train/rail panels, airport panels, taxi panels and mobile advertising signage.
Street Furniture
Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curbside to impact vehicular traffic. Street furniture displays include, but are not limited to: transit shelters, newsstands/news racks, kiosks, shopping mall panels, convenience store panels and in-store signage.
UV Coating
Ultra-violet cured coatings are applied over inks printed onto advertising substrates and dried by exposure to UV radiation. UV coatings are used to prevent color fading on advertisements from sun exposure or other ambient lighting sources.
Tri-Vision
An OOH unit with a slatted face that allows three different copy messages to revolve at intermittent intervals.
Trim Size
The dimensions of an advertisement substrate once it has been prepared for placement onto an OOH unit.
Printing Experts On Hand
Our staff can translate any printing or OOH term and work as your in-house expert for grand printing projects.